The British Business Group Dubai and Northern Emirates (BBG) is the region’s foremost business-to-business membership networking group, enabling like-minded professionals to further their business interests in the UAE and wider region.

To that end, we work closely with the UK and UAE governments to provide support, counsel and advice to British businesses in the UAE, as well as those seeking to establish a commercial foothold in Dubai and the northern emirates.

We also connect to a wider network of similar entities across the region and, with many companies choosing Dubai as their hub for coordinating commercial operations in Africa, Eastern Europe, the Middle East and Indian sub-continent, we are a valuable source of information and links for businesses seeking to expand their operations.

The Sales Self Defence

Although the customer is king, his purchase decisions are only as good as the information he is given. Join John Mactear, Senior Consultant for Mercuri International, and learn valuable techniques which will put you and your sales team on equal footing with your customer by demonstrating real value to them at every stage of the sales process.

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The Corporate Happiness Advantage

In celebration of the International Day of Happiness, we have partnered with Fiona Barron, CEO and Founder of The Happiness Hub, who will show us all how to use happiness and positivity as tools to raise our overall performance as well as that of our colleagues and, consequently, our businesses.

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